An Open Letter to the Big 2….
You know who you are.
I’m trying really hard to stop being such a whore with my money. So I’ve started perusing your catalogues in the hope of shopping ‘to the specials.’ (Unfortunately, you haven’t learnt all about the awesomeness of coupons yet. But let’s face it, that would mean real savings for customers…something you are not in the business of providing, right?) Back to the point. You see, when I look at your catalogues; well, I want to ask you something. Why is junk constantly on special? Like, every week? Page after page, after page. In case you were wondering, this week’s catalogue goes something like this…
Cover- Slabs of Coke
Pages 1-9 Chips, Chocolate, More Fizzy Drink, Snacks and Frozen meals.
Wait! Light Yoghurt’s on special in the middle…..and on to more junk. Household and Alcohol.
On Page 29 of 32 there are 3 fruit and veggie specials. THREE. Apples, Mandarins and Tomatoes.
A few bits of meat. Annnnnnd the back page is chips and lollies.
You’re not surprised are you? You made it and I mean, it makes complete sense business wise to put these items on sale. They’re addictive and appealing. The more you eat, the more you want, the more you buy. I’ve never seen or know of anyone addicted to cucumbers. But I know plenty who are to crap food. Myself included. Do you plan these specials with the food companies? I don’t know much about the regulations in Australia, maybe you could tell me more?
Mr and Ms Supermarket suits, this isn’t a cop out. I’m not blaming you for making me fat. I got there myself. I know a lot of parenting groups and people do blame you; the companies. But at the end of the day, everyone has free will. Whether it’s shoving it in your own gob or your child’s, you choose to do that.
Imagine if the catalogues were different. Or better yet! If the pricing every day were different. If fresh fruit and veggies were half the price, even 2/3 the price. If lean meat and fresh seafood were cheaper. If these items were made appealing and advertised with gusto, the way the junk is! It might not make me prefer broccoli to cheeseburgers, but it would damn well help. If you didn’t make it so freaking easy for people to access it. If you made fresh food affordable for everyone. I didn’t realise only the high earners deserved health. Imagine how you would benefit the farmers and growers, by pushing these items as hard as you do the processed stuff. And in store; imagine if you filled the end of supermarket aisles with displays of fresh stuff or healthier packaged foods. I don’t need to see Doritos at the end of every aisle. I like Doritos. But they don’t like me.
I know you’re just out to make money. You pretend to care about the public, but the truth is, you don’t give two shits. It’s profit over people and you’re raking it in, so why change right? I don’t want to get all crazy conspiracy gal on your ass, but seriously, do you plan these specials with the food companies? Trying to keep us addicted and buying?
I guess if you’re head of a company that big, it doesn’t matter about shopping to the specials. At your house, it’s the fresh food people, everyday. But maybe one day, you’ll come to the party not bearing chips but platters of fruit.One can hope. In the meantime, keep your specials; I’m heading to the Farmer’s Market.